Do you want to know what those numbers from 0 to 100 mean when you are looking at Google Trends? Google Trends is one of the popular google tools that shows what people around the world search for. If you are an SEO manager or working on your own website, this tool can help you find the popular words, trends or products.
Google Trends uses numbers to show popularity of a product or word. Let’s see what the numbers mean in trends and learn them together.
🤔What do the numbers mean in google trends?
When you see a number like 100 on Google Trends, it doesn’t mean that it’s the exact number of times people searched for that word. It shows how much interest there is in that word compared to its highest point within the selected time and region. So, 100 is the most popularity, 0 means no searches while lower numbers show less popularity around the world or in a country.
For example:
🟠A score of 100 means it has the most popularity.
🟠A score of 50 means it’s half as popular.
🟠A score of 0 means there’s not enough data or there were no searches at all.
How does Google Trends change the information?
Google Trends change the information based on when and where you are looking from. They make sure it all fits into a scale from 0 to 100. If there are hardly any searches, it’s a 0. If it’s super popular, it’s a 100.
If you change the time you’re looking at, compare it to another word, and pick a different place, the number changes. Let’s see them with pictures.
I want to see how many times and search result the word “toaster” and worldwide in 30 days.
Let’s change the region to Italy.
Now let’s change the days to 12 months.
Now I want to add [kettle] and compare it with [toaster].
It’s time to add [blender] to these 2 words.
Which berries🍓 are more popular in worldwide?
Let’s see the popularity of berries in the world. First I want to add 4 kinds of berries to see which one is more popular. As you see the strawberry🍓 is between numbers 75 to 100 and it means that this fruit is most popular.
Lets change the country to Germany.
How does Google Trends calculate search volume numbers?
The numbers you see on Google Trends come from real searches people do on Google. 🔎But they’re not the exact counts. Showing the exact numbers is super tricky and expensive. The programmers know how to make this tool to show a number that’s not the exact number but really close to the real one.
In the end
In short, the numbers in Google Trends don’t tell us exactly how many times people searched for a word. Instead, they show how popular a search term was compared to its most popular time. It’s like a score out of 100, with 100 being the most popular that word has ever been. This way, you can also easily compare how searches change over time for different things. If you have any questions about working with google trends, ask me in the comments.🌼
